Archived Tweets / Research Data
Codes & Themes w/wo Theoretical Memos
(derived through a process of inductive, qualitative, data analysis)
Archived on 2 May 2023 at 9:15pm [URL redacted]
@KaylieRayborn [name pseudonymized] [ontology] [02]: Seems the #woke efforts of the #liberal #left defeated their own #wokeness purpose 🤦‍♀️ #racism #GoWokeGoBroke #Budlight  #Boycott 😂 Seriously, I say bring all the faces back, lest u destroy ur company forever. #racist companies decided to remove the #black #colored & #indigenous [URL redacted]
[1104]
Archived on 2 May 2023 at 8:45pm [URL redacted]
@KaylieRayborn [name pseudonymized] [ontology] [02]: Seems the #woke efforts of the #liberal #left defeated their own #wokeness purpose 🤦‍♀️ #racism #GoWokeGoBroke #Budlight #Boycott 😂 Seriously, I say bring all the faces back, lest I destroy ur company forever. #racist companies decided to remove the #black #colored & #indigenous [URL redacted]
[1104]
Archived on 14 April 2023 at 4:45am [URL redacted]
@JacobDjukic [name pseudonymized] [ontology] [07]: End #woke BS #GoWokeGoBroke [URL redacted]
[1271]
Archived on 13 April 2023 at 4:30pm [URL redacted]
@SebastianWieckowski [name pseudonymized] [ontology] : #woke #leftwhitewashing #DemocratsLieAboutEverything How does the Democrats & Woke get away with this [URL redacted]
[292]
Archived on 8 April 2023 at 5:45am [URL redacted]
@BriaDarner [name pseudonymized] [ontology] [10]: Gotta love #American “anti-racism” So progressive that you turn around and become xenophobes #woke #wokebigotry #wokeracists [URL redacted]
#BrandUncleBensOriginal i.e. #OtheringCaricatureSlaveryUncleTom + #BrandPearlMillingAKAAuntJemima i.e. #OtheringCaricatureSlaveryMammy and #BrandLandOLakes Versus #BrandQuakerOats + #BrandLittleDebbie + #BrandSunMaid
Addendum this protestation seeks to reframe stereotypical, racist characterisation of #IdentityAmericanBlackAndAfricanPOC and #OtheringCaricatureImperialismAmericanIndianPrincess as normative characterisations (either through ignorance or intention). In doing so, those who are critical of such stereotypes automatically become perpetrators of a supposed #CatchcryCancelCulture attack.
[1016]
Archived on 13 December 2022 at 1:30pm [URL redacted]
@LizaFraysier [name pseudonymized] [ontology] : @ZeekArkham As with most heartfelt positive-action movements, once #liberalism sees them as vehicles, they take it over & absolutely ruin them, turning the country against the original intent of the movements. #Green #Climate #Equality #BLM #LiberalismIsAMentalDisorder #UsefulIdiots #Woke [URL redacted]
#BrandUncleBensOriginal i.e. #OtheringCaricatureSlaveryUncleTom + #BrandPearlMillingAKAAuntJemima i.e. #OtheringCaricatureSlaveryMammy and #BrandLandOLakes Versus #BrandQuakerOats + #BrandLittleDebbie + #BrandSunMaid
Addendum this protestation seeks to reframe stereotypical, racist characterisation of #IdentityAmericanBlackAndAfricanPOC and #OtheringCaricatureImperialismAmericanIndianPrincess as normative characterisations (either through ignorance or intention). In doing so, those who are critical of such stereotypes automatically become perpetrators of a supposed #CatchcryCancelCulture attack.
[1016]
Archived on 3 September 2022 at 1:45pm [URL redacted]
@MartyFamiglietti [name pseudonymized] [ontology] : @IlhanMN #Progress #Woke [URL redacted]
[186]
Archived on 11 August 2022 at 1:00pm [URL redacted]
@FrancesCoronel [name pseudonymized] [ontology] : #woke [URL redacted]
[186]
Archived on 18 July 2022 at 11:30am [URL redacted]
@FranklinSurtees [name pseudonymized] [ontology] : There's only one thing we can say about the cancel culture, it is plane and simple biased, discriminatory and racist. #woke #cancelculture #LiberalismIsAMentalDisorder #ProgressiveAliance [URL redacted]
[1087]
Archived on 18 July 2022 at 9:15am [URL redacted]
@KristineDowney [name pseudonymized] [ontology] [02]: #CancelCulture #Wokeness #woke [URL redacted]
[884]
Archived on 9 June 2022 at 6:30pm [URL redacted]
@KevonBoone [name pseudonymized] [ontology] : #CancelCulture #LiberalismIsAMentalDisorder #woke [URL redacted]
[1087]
Archived on 9 May 2022 at 8:45pm [URL redacted]
@BrittneyShendo [name pseudonymized] [ontology] [05]: #woke #wokeuplikethis #Democrats #RacistInChief #BidenWorstPresidentEver #2000Mules #AOCWantsToDateElon #Hypocrisy #BidenIsALaughingstock #McConnell #LearnToCode #MAGA [URL redacted]
[173]
Archived on 8 April 2022 at 11:45pm [URL redacted]
@CathyLattimore [name pseudonymized] [ontology] : Från mitt prepperförråd. Numera får ju inte svarta finnas på förpackningar. Undrar om @BensOriginal hade plockat bort ansiktet om Ben hade varit vit? #woke [URL redacted]
"From my prepper store. Nowadays, blacks are not allowed on packaging. Wondering if BensOriginal would have removed his face if Ben had been white?" i.e. #PhenomnCensorshipRedaction
Addendum this comment clearly misunderstands the issue i.e. that BensOriginal's previous brand identity used the #OtheringCaricatureSlaveryUncleTom, and that its removal is an effort to readdress the historical misstep.
[55]
Archived on 19 March 2022 at 5:30pm [URL redacted]
@DanaOviatt [name pseudonymized] [ontology] : #woke #cancer... [URL redacted]
#BrandUncleBensOriginal i.e. #OtheringCaricatureSlaveryUncleTom + #BrandPearlMillingAKAAuntJemima i.e. #OtheringCaricatureSlaveryMammy and #BrandLandOLakes Versus #BrandQuakerOats + #BrandLittleDebbie + #BrandSunMaid
Addendum this protestation seeks to reframe stereotypical, racist characterisation of #IdentityAmericanBlackAndAfricanPOC and #OtheringCaricatureImperialismAmericanIndianPrincess as normative characterisations (either through ignorance or intention). In doing so, those who are critical of such stereotypes automatically become perpetrators of a supposed #CatchcryCancelCulture attack.
[1016]
Archived on 15 March 2022 at 3:30pm [URL redacted]
@JusticeShutt [name pseudonymized] [ontology] : Is this progress? #CancelCulture #woke #racism #progress [URL redacted]
[873]
Archived on 20 February 2022 at 8:45pm [URL redacted]
@ClaireObbink [name pseudonymized] [ontology] : #woke is a mental disease. [URL redacted]
#BrandUncleBensOriginal i.e. #OtheringCaricatureSlaveryUncleTom + #BrandPearlMillingAKAAuntJemima i.e. #OtheringCaricatureSlaveryMammy and #BrandLandOLakes i.e. #OtheringCaricatureImperialismAmericanIndianPrincess Versus #BrandQuakerOats + #BrandLittleDebbie + #BrandSunMaid
Addendum although from quite a different context, this statement from #OrgAUVicMuseumsVictoriaCollections provides a useful synopsis of issues around the appropriation of cultural archetypes and use of cultural stereotypes in #LiteralMessagingPersuasionAdvertising i.e. "Uses of Stereotyping in Marketing & Advertising: The use of cultural (and other) stereotypes in this context attempts to elicit amusement, feelings of superiority, and nostalgia for the empowered, white majority through the reduction of cultural identities and historical references to one dimensional caricatures of diverse groups of people. Stereotypes are also prevalent in the quest to sell a product, again by depicting simplistic cultural derivations, as well as explicitly derogatory and racist. Then as now such depictions of often marginalised people and the attitudes these depictions represent, are deplorable and unacceptable." https://collections.museumsvictoria.com.au/articles/13230 #OtheringStereotypeSocialIdentityImplicitBias / #PhenomnCulturalAppropriation
[328]
Archived on 29 January 2022 at 3:45pm [URL redacted]
@DrakeMyung [name pseudonymized] [ontology] [18]: #CancelCulture benefits no one. Going #woke helps nothing. #leftists [URL redacted]
[1147]
Archived on 5 December 2021 at 10:00am [URL redacted]
@LindsayLazzaroni [name pseudonymized] [ontology] [06]: #woke is of wordt #broke [URL redacted] [URL redacted]
"WARNING, THIS IS AN INCLUSIVE SOCIETY AND IF WE FEEL YOU ARE TALKING, THINKING OR BEHAVING IN A NON-INCLUSIVE WAY YOU WILL BE EXCLUDED" #PolicyDiversityEquityAndInclusionDEI #TauntHypocrisyLiberal #CaricaturistMichaelLeunig
[2109]
Archived on 16 November 2021 at 7:30pm [URL redacted]
@AidenBoucard [name pseudonymized] [ontology] [08]: @DBurton3 @BenJerryBoston @BenJerrySeattle @BenJerrysVT @BenJerrysTour @BenJerryCanada @BenJerryDC "Everything #Woke Turns to SHIT !" Some Famous NON-Politician said that. [URL redacted]
[527]
Archived on 6 September 2021 at 9:45pm [URL redacted]
@TaylerGalal [name pseudonymized] [ontology] : Naamswijziging van een A-merk #rijst. Omdat … we ons vermogen om tolerantie en relativering verliezen en sommigen dus overal onverdraagzaamheid in zien. What next. Weg met mannen- en vrouwenafdeling in de kledij… weg met Col Sanders bij KFC… #priorities #WOKE WHATEVER. [URL redacted]
[75]
Archived on 10 August 2021 at 9:15pm [URL redacted]
@KaydenDeyton [name pseudonymized] [ontology] : @LuckyMcGee @JohnWay58774537 Cancelling #UncleBen and #AuntJemima may be the worst #HateCrime of this century. Then again, we're on a path to see much worse, as the #Woke have no ability (or desire) to put the brakes on their own excess. [URL redacted]
[803]
Archived on 3 August 2021 at 5:00pm [URL redacted]
@KizzyBarnier [name pseudonymized] [ontology] : Wenn der schwarze Mann entfernt wird, ist die Welt aus der Sicht der woke Aktivisten besser. Die Welt driftet ins verderben... #woke [URL redacted]
[45]
Archived on 26 February 2021 at 6:00pm [URL redacted]
@LoriBelvis [name pseudonymized] [ontology] : #Woke #CancelCulture You people are idiots. Denying titles, gender, or labeling everything racist only makes you look more stupid. [URL redacted]
[948]
Archived on 9 February 2021 at 4:15pm [URL redacted]
[3187]
Archived on 24 September 2020 at 10:45pm [URL redacted]
@TerryCalzado [name pseudonymized] [ontology] [04]: @bensoriginaluk I think you’ve listened to the wrong sound bite. You’ve just removed a Person of Colour from a rice packet! That’s like ethnic cleansing of a grocery item! Why? Because? Go on......the rest of the civilised world who are not woke are waiting. #UncleBens #FridayFeeling #Woke [URL redacted]

Addendum image of 1970's British Children's television character #FictionalCharacterWorzelGummidge (presumably) used to connote 'stupidity', 'senselessness', 'foolishness' etc. The considerable age of the reference strongly implies that both the poster and their audience are old enough to recognise the reference (as there are many more references, which might have more contemporary significance).
[94]
Archived on 24 September 2020 at 8:15pm [URL redacted]
@HaydenHofheinz [name pseudonymized] [ontology] : The woke can do one...absolutely ridiculous #CancelCulture #FreeSpeech #Conservatives #BorisJohnson #Covid #tory #woke [URL redacted]
[801]
Archived on 24 September 2020 at 8:00am [URL redacted]
@PeytonPittas [name pseudonymized] [ontology] : @unclebens_uk and just as query, who exactly have you listened to? Look at the ratios on your own post, read the comments, you’ve not listened to anyone, you’re just a company trying to be #woke and #virtuesignalling [URL redacted]
[337]
Archived on 23 June 2020 at 1:02pm [URL redacted]
@AddisonVerdoni [name pseudonymized] [ontology] : Great win my fellow wokey comrades 🟥✊🏻🟥 #woke #WokeAF #Leftists #battlefieldsoftoday [URL redacted]
[376]
Archived on 21 June 2020 at 3:45pm [URL redacted]
@BryceBurnam [name pseudonymized] [ontology] : #BenghaziAintGoingAway #AuntJemima #UncleBens #woke #woketwitter @BarackObama [URL redacted]
#PleaBenghaziAintGoingAway i.e. #ConspiracyTheory_BenghaziGovCoverUp #BrandPearlMillingAKAAuntJemima
Context #OrgClassifPPUSDemocraticPartyDutchRuppersberger "The House Intelligence Committee spent nearly two years looking at every aspect of the Intelligence Community's activities before, during and after the attacks of September 11, 2012, in Benghazi Libya. ... This report shows that there was no intelligence failure surrounding the Benghazi attacks that killed Ambassador Chris Stevens and three other brave Americans. Our investigation found the Intelligence Community warned about an increased threat environment, but did not have specific tactical warning of an attack before it happened, Americans which is consistent with testimony that the attacks appeared to be opportunistic. ... The report also shows that the process used to develop the talking points was flawed, but that the talking points reflected the conflicting intelligence assessments in the days immediately following the crisis. Finally, the report demonstrates that there was no illegal activity or illegal arms sales occurring at U.S. facilities in Benghazi. And there was absolutely no evidence, in documents or testimony, that the Intelligence Community's assessments were politically motivated in any way." [Government] #OrgUSFedGovCongressHouseIntelligenceCommitteeHPSCI [Wikipedia] #ToponymAfricaNorthLibyaBenghazi
[274]
Archived on 18 June 2020 at 12:45pm [URL redacted]
@CarlPerronne [name pseudonymized] [ontology] [02]: With all this #woke BS going on, we totally ignored the fact that a Nancy Green, a black woman, who has been representing one of the most popular food brands in America for over 100 years has been erased from our history. @Quaker takes 5 steps back for black women. [URL redacted]
[308]
Archived on 17 June 2020 at 7:00pm [URL redacted]
@ChristinaDyste [name pseudonymized] [ontology] : Up next -BREAKING NEWS- Racism and cultural insensitivity on display as companies remove all references to people of color from some of country’s most recognized brands nationwide-First, a word from sponsors, all of whom are properly #woke - #AuntJemima #UncleBens #LandOlakes [URL redacted]
[194]
Archived on 17 June 2020 at 6:01pm [URL redacted]
@KiraSharpless [name pseudonymized] [ontology] [03]: After #AuntJemima & #UncleBen, waiting for Scottish Widows to go #woke 🤦‍♂️ [URL redacted]
[111]
Archived on 17 June 2020 at 3:00pm [URL redacted]
@JadeMurtaugh [name pseudonymized] [ontology] [02]: Stay safe out there y’all. #CancelCulture #strikesagain #RIPAuntJemima #AuntJemima #UncleBens #Uncleben #woke [URL redacted]
#1989_BackToTheFuturePartII #OtheringCaricatureSlaveryUncleTom
Supplementary "In many ways, the Tom caricature is the male counterpart to the Mammy caricature. Tom was created during the era of American slavery in the desire to portray Black slaves as faithful, happily submissive servants, and thus slavery as a beneficial institute." https://www.historyonthenet.com/authentichistory/diversity/african/2-tom/index.html
[816]