Archived on 18 April 2023 at 8:00 am [URL redacted]
[859]
Archived on 12 April 2023 at 3:15 am [URL redacted]
@ValeriePeper [name pseudonymized]: @Nike @dotSWOOSH #woke #nikeboycott [URL redacted]
[517]
Archived on 10 April 2023 at 11:00 am [URL redacted]
@PiperMicha [name pseudonymized]: Nike maakt vrouwen belachelijk maakt van vrouwen een karikatuur Candace Owens legt dit uit: [URL redacted] Eigenlijk maakt Nike ook de hele LHBTIQ-gemeenschap belachelijk Tja, dat is #woke Dat vrouwen dit pikken [URL redacted]
[594]
Archived on 8 April 2023 at 1:00 pm [URL redacted]
@GenePerlich [name pseudonymized] [02]: #woke #lhbtqia #vrouw Wat is er in hemelsnaam gebeurt in 10 jaar tijd ?? In 3 video’s en een afbeelding. Always vs #Nike en #Hema [URL redacted]
[100]
Archived on 7 April 2023 at 1:00 pm [URL redacted]
@StephanieDombek [name pseudonymized] [27]: Why would #Nike use a man to advertise a new sports #AgustD #bra [URL redacted] via @YouTube #Trans #Free_Speech_Nation. #GBNews #Doyle #Woke #LGBT
[107]
Archived on 7 April 2023 at 10:15 am [URL redacted]
@GenePerlich [name pseudonymized] [02]: #woke #nike #women #GirlPower #lhbtqia+ I wish everyone his or her joy and love in their life. but girls getting confused, I can imagine why. Best girl motivation ad …. About a decade ago 1/3 [URL redacted]

#BrandProcterAndGambleAlways #CampaignHashtagLikeAGirl

https://www.youtube.com/watch?v=5yLXrWLvwAo #LiteralMessagingPersuasionAdvertising


Context: #TheoryFemvertising https://www.theguardian.com/lifeandstyle/2015/oct/12/femvertising-branded-feminism And https://dlib.bc.edu/islandora/object/bc-ir:107483/datastream/PDF/ ? And #TheorySociologyRecuperation "'recuperation' [...] was a means of describing how the ideas of radical social movements are taken up but emptied of their political force and tied back to normative notions" (Akane Kanai and Rosalind Gill, p.13): Hoad-Reddick, Kate, 'Pitching the Feminist Voice: A Critique of Contemporary Consumer Feminism' (2017). Electronic Thesis and Dissertation Repository. 5093. https://ir.lib.uwo.ca/etd/5093 #TheoryPerformativeCommodityFeminism i.e. https://en.wikipedia.org/wiki/Commodity_feminism
Supplementary: #EDUAUSUniversityOfNewSouthWalesUNSWNoelaDavis "Judith Butler's theory of the constitution of subjectivity conceptualizes the subject as a performative materialization of its social environment. In her theory Butler utilizes Louis Althusser's notion of interpellation, and she critiques the constitutive paradoxes to which its tautological framing leads. Although there is no pre-existing subject, as it is constituted in the turn to the interpellative hail, Butler nonetheless theorizes a guilt and compulsion acting on an 'individual' that compels his or her turn to answer the hail. There is a price to pay for subjectivity in Butler's schema: the reprimand of the interpellative law that punishes at the same time as it constitutes. But a return to Althusser's text finds that he does not rely so much on coercion and guilt in his explanation of the subject's answer to the hail. Althusser can instead be read as suggesting that we are already an instantiation and enactment of power-ideology and, to paraphrase Michel Foucault, are already the principle of our own 'subjection.' This contests the notion that we are in any way compelled to submit to an external, punitive force to become subjects. As subjects, we are always-already the embodiment of the field of society-power-ideology (p.881). ...
The potential of interpellation as the basis for a performative theory of subjectivity lies in its being a naming that constitutes the subject it so names. There is no subject before this naming; that is, interpellation does not describe a pre-existing or given subject which then internalizes or appropriates its subjectifying conditions. Instead, interpellation gives an account of the genesis of the subject; that is, of the subject as an already subjectified, and thus social, being.
In The Psychic Life of Power, Butler examines Althusser's scenario of interpellation, aiming to give a 'symptomatic' reading of his text, a reading that will show the 'invisible' within it (Butler 1997b, 113). The scene of interpellation that Butler critiques in Althusser describes a hailing that transforms 'individuals into subjects' (Althusser 1971, 174). In his example, a policeman in the street calls out 'Hey, you there!' The mysterious qualities of this call are revealed as Althusser observes that the one so hailed turns around in response, and 'nine times out of ten it is the right one' who turns. In turning, the respondent 'becomes a subject' by recognizing that 'the hail was 'really' addressed to him' (174-75; original emphasis). In her reading, Butler highlights the enigmatic nature of such a suggestion, noting the 'paradoxical' elements of these processes of subject-formation (subjectivation) (Butler 1997b, 1). This arises because, in describing this scene, we must speak as if there is something that responds and turns to answer the hail, yet because interpellation constitutes the subject, there is no subject-no 'who'--to hear and respond to the call. In giving this account we must thus 'refer to what does not yet exist' (4), and are confronted with the difficulty of explaining what turns to answer, how 'it' recognizes the call, and why it turns (p.882)." Noela Davis (2012). 'Subjected Subjects? On Judith Butler's Paradox of Interpellation.' Hypatia 27(4): 881-897. https://www.jstor.org/stable/23352300 #JournalHypatia #IRLPhilosopherLouisAlthusser i.e. #TheoryInterpellation #IRLPhilosopherJudithButler, #IRLPhilosopherMichelFoucault And #TheoryPerformativeSocialEnvironmentMaterialization #1997_ThePsychicLifeOfPower #TheorySubjectivation

[467]
Archived on 6 April 2023 at 8:45 pm [URL redacted]
@MarianaMasley [name pseudonymized]: "Oh, now I get it. They had a real female spokesperson, but she got pregnant so Nike basically fired her. And then hired a man because men can't get pregnant (no, really, they can't). The patriarchy wins again!" #Woke leftists are truly arse-about-tit stupid. [URL redacted]

#IRLPersonalityInfluencerDylanMulvaney #WebsiteBusinessInsiderKellyMcLaughlin and #WebsiteBusinessInsiderMeredithCash "Felix has long accused Nike of being unsupportive of pregnant women and new mothers and detailed her experience with the company in a 2019 op-ed for The New York Times.
Her contract with Nike expired in December 2017, and she was pregnant as she negotiated a new deal with the brand. She said Nike offered her a 70% pay cut in the new contract and failed to explicitly support maternity protections she requested in the contract.
Felix ultimately left Nike and signed with Athleta, a women-focused apparel company, instead. She's also started her own shoe and lifestyle brand called Saysh." https://www.insider.com/olympian-allyson-felix-criticizes-nike-maternity-protections-dispute-2021-7 #IRLSportspersonAllysonFelix

[105]
Archived on 17 February 2023 at 4:15 pm [URL redacted]
@EmersonSchoultz [name pseudonymized] [05]: What typical young British men look like in 2023, according to sportswear firm Nike. Strangely, even the tiny number of white models used convey an air of menace and mistrust. What kind of country are we becoming? #MigrantCrisis #Woke [URL redacted] [URL redacted]
[364]
Archived on 21 December 2022 at 10:15 pm [URL redacted]
@ColeBumgarner [name pseudonymized]: #Liberals in the feed today celebrating Zelensky at the #WhiteHouse like #America #woke #Ukraine #Biden #zelensky #woke #putin #Russia [URL redacted]
[3065]
Archived on 23 October 2022 at 9:45 am [URL redacted]
@DaleWiggen [name pseudonymized]: Ignorance is a bliss! #con10tlabs #con10t #con10tmemes #wokeculture #woke #cancelculture #conservatives #wokeness #joebiden #blackchurch #atonistmen #atonists #patriots #conservative #atonismrising #republicans #atonism [URL redacted]
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Archived on 25 September 2022 at 8:45 pm [URL redacted]
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Archived on 11 May 2022 at 4:00 am [URL redacted]
@TammieBenco [name pseudonymized]: WOKE CORPORATIONS‼️ George Orwell’s 1984 was wrong. It’s not the government that’s oppressing free speech and liberty 🗽. It’s the “WOKE” corporates. People are afraid to speak at their jobs, or on social media. The new GESTAPO is the corporate HR DEPARTMENT‼️ #woke #wokeculture [URL redacted]
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Archived on 12 March 2022 at 9:45 pm [URL redacted]
@GretaVerdine [name pseudonymized]: @Labude3 @BonLeGustave #woke [URL redacted]
[2069]
Archived on 1 January 2022 at 6:45 pm [URL redacted]
@SheriSummy [name pseudonymized] [09]: A majority of American consumers want businesses to focus on business rather than #woke policies, reveals a new poll. While that seems like common sense, the poll shows a disconnect between what executives think consumers want & what they actually want. [URL redacted] [URL redacted]
[605]
Archived on 27 October 2021 at 3:30 pm [URL redacted]
@JocelynHilgefort [name pseudonymized]: #woke #wokeism [URL redacted]
[2068]
Archived on 24 September 2021 at 5:45 am [URL redacted]
@SalvatoreSchmit [name pseudonymized]: #wokeworld #woke [URL redacted]
[1565]
Archived on 1 September 2021 at 5:15 pm [URL redacted]
@JadaHelgerson [name pseudonymized]: Everything #Woke turns to sh*t. [URL redacted]
[359]
Archived on 27 August 2021 at 6:15 pm [URL redacted]
@LakeishaDuggin [name pseudonymized]: @Nike PR so #woke they sponsor openly anti-#LGBTQ #byufootball named after a slave owner who banned blacks from #Mormon temples. #JUSTDOIT #nike #byu "We are very proud of our long-standing association with BYU Athletics" -Nike Sr Director [URL redacted] [URL redacted]
[504]
Archived on 15 August 2021 at 11:45 am [URL redacted]
@GuadalupeIwane [name pseudonymized]: “Otro ejemplo fue la resistencia de los medios alemanes a hablar de las agresiones sexuales ocurridas en las celebraciones de Nochevieja de 2016 por miedo a que los acusaran de estigmatizar a los presuntos culpables.” #Woke [URL redacted]

#NewspaperESBrdshtElPaisFrancoisBonnet https://elpais.com/ideas/2021-08-15/ha-sido-usted-cancelado-el-movimiento-woke-y-su-falta-de-relativismo-moral.html (15 August 2021).
Google Translate (Spanish to English):
*You have been canceled: the 'woke' movement and its lack of moral relativism*
In this new social conscience, ideas that do not fall into the category of acceptable are considered radically immoral.
At the beginning of the last decade, young progressives in the West, angered by the consequences of the Great Recession, mobilised to occupy the streets, read Thomas Piketty's theory of economic inequalities at 1,000 pages in length, and demonstrated against the 1% made up of the richest. All that has been forgotten. Young progressives are now woke, that is, they are more socially conscious and more outraged by racial and gender injustices. In colleges, professors have become cautious when tackling sensitive topics, especially if the class is broadcasting on Zoom. And the new social conscience is not just a thing for young people. The latest Hollywood movies have increasingly diverse castings, and men are overshadowed by the starring role of perfect women. The more traditional newspapers have begun to speak of "supreme white". "Nike and even the CIA run ads talking about patriarchy and intersectionality.
The word woke (awake, aware) began to be used in the African-American fight against racism, but it has also come to designate progressive politics on gender and trans rights in particular. The horrific videos of unarmed black men being murdered by police officers that began circulating on social media in the mid-2010s notably boosted critical race theory, an intellectual trend that emerged in university law departments. and sociology. In recent years, the right wing has also started to use the word, but with an ironic and pejorative connotation: if someone speaks of wokism (in a pejorative tone) there is no doubt that they are opposed to racial and gender politics. ist.
In many ways, this woke wave is reminiscent of the political correctness of the 1990s and its emphasis on controlling language. Today's activists tend to be outraged by any pressure that they find problematic and controversial, at words that, in today's environment, are not only seen as mildly controversial, but have consequences. Contrary to what happens in most currents of the intellectual left, the Woke movement is not relativistic at all; when a person receives the qualification of problematic they run the risk of ending up "canceled", disappeared. This new awareness is a stained phenomenon: ideas or behaviours that do not fall into the category of acceptable are considered radically immoral. But the woke movement has also become an obsession for the right wing, which enjoys being outraged because something or someone has been "canceled". Being against the woke allows conservative media and politicians today to unite for a new cause, but the revolt that each case of cultural cancellation provokes distracts the right and prevents it from making a fundamental political reflection.
Another striking aspect of the woke movement is how it prioritises different types of oppression. The new social consciousness includes feminism, but according to "intersectional" principles, feminists must give the first line to transgender rights, as the controversy around J. K. Rowling (the Harry Potter writer starred in a controversy last year by hinting that in order to be a woman she has menstruation). The "Karen" meme - which portrays the stereotype of a white, bourgeois and racist woman - indicates that feminism is also below anti-racism. Another example was the resistance of the German media to talk about the sexual assaults that occurred during the celebrations. New Year's Eve 2016 for fear of being accused of stigmatising the alleged culprits.
It is curious that European activists have adopted aspects of the Woke movement that are specific to the United States: for example, the denunciation of the actors against the blackface or the murder of George Floyd became international phenomena.
But the fundamental difference between Europe and the US is in the legislation. The laws against discrimination are much stricter in the United States than in Europe. In the US, corporate human resources departments have been offering employees training courses on inclusion and diversity since the 1970s. The future of the Woke movement on both sides of the Atlantic will depend on the ability of activists and their adversaries to take advantage of the current moral outrage to make significant legal changes.
François Bonnet is a sociologist at the French Center for Scientific Research. He is the author of The Upper Limit (University of California Press, 2019).
Translation by María Luisa Rodríguez Tapia. #CauseBlackLivesMatterBLM #TauntCultureCancel #2007_GlobalFinancialCrisisGFC #IRLScholarThomasPiketty #PoliticsProgressivismSocialLiberalism #TechServiceZoom #SlurWhiteSupremacy #BrandNike #TauntLeftCultural #PoliticallyCorrectPC #PoliticsFascismNaziNeoFarRightAltRightRadicalRight #CauseFeminism #IRLAuthorJKRowling #FictionalCharacterHarryPotter #TauntKaren #OtheringCaricatureImperialismBlackfaceBlackingUp #IRLDeceasedGeorgeFloyd #OtheringDiscriminationRacism #PolicyDiversityEquityAndInclusionDEI

[2603]
Archived on 14 August 2021 at 8:45 pm [URL redacted]
@MarshaHyter [name pseudonymized]: @alexiskarklins @Faridagrlt @CaroClem1 @KLymbe13 @Cioc_Colatini @FTavaresMarie @AthanasakiYana @genevievinteuil @VeGreece @TsantekidisC @sandrinec558 @Sabsabine09 @Mdoloresdv @Catou_25 @fanfancoq @christianamark2 @MarcMarkart @YouTube @CZacharopoulou @celine_vives @nikosaliagas @doctroptard @IsabelleMirocha @ArianeGrammat @DimitraGrammat @MontparnasseL @BFleurot @NathalieTORNEL @JeanRoc50419959 @MarineBaron2 @TouitouFred @Halpern_G @DemGourmetFr @benoistart @jmlpyt Rétrospectivement lorsque nous nous trouvions devant la statue de Nike au musée archéologique quelques jours avant votre tweet...@alexiskarklins ... #pathetique #woke comme vous l’écrivez...👌 #TeamHellas 🧿🇬🇷💙 [URL redacted]
[32]
Archived on 10 August 2021 at 5:30 pm [URL redacted]
@IraCanes [name pseudonymized] [03]: Congratulations Allyson. You did so much better without Nike #woke [URL redacted]
[36]
Archived on 4 July 2021 at 2:30 am [URL redacted]
@HarmonyGeiken [name pseudonymized]: 🎙 Must listen interview w/@TheAntiPCProf, who was one of the first to worn about #woke totalitarianism. 🔥 Then check out my take on the woke madness infecting all aspects of society. Excellent guest coming in on Monday. Stay tuned! #StayLoud 🇺🇸 ➡️ [URL redacted] [URL redacted]
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Archived on 30 June 2021 at 2:15 pm [URL redacted]
@EleanorKuenzler [name pseudonymized]: La nueva publicidad de @Nike está súper #Woke. [URL redacted]
[32]
Archived on 20 June 2021 at 9:30 pm [URL redacted]
@TabathaDalecki [name pseudonymized]: @deetwocents and Troy Anthony, creator of The Revival: It is Our Duty (visit @theshedny for info), talk about #Juneteenth and its true history in the #BlackAmerican liberation narrative. Get #woke about Juneteenth on #WokeAF: Struggle, Surrender, and Salvation. [URL redacted]
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Archived on 19 May 2021 at 6:45 pm [URL redacted]
@MauriceWit [name pseudonymized]: Further proof that #maga #Conservatives #Republicans #RightWing and their silly boycott movements never net results. This was evident by #NFL & #Nike having spike in sales & stocks. Now further proof by #woke #coke at some point, the powerless right has to give-up & grow-up. [URL redacted]
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Archived on 19 May 2021 at 4:15 pm [URL redacted]
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Archived on 18 March 2021 at 9:45 am [URL redacted]
@KaelynDyals [name pseudonymized] [03]: #blm #BlackLivesMatter #BlackHistoryMonth #whitelivematter #AllLivesMatter #trump #biden #harris #kamalaharris #rokhayadiallo #Sjw #woke #WokeSupremacy #leftist #gauchiste [URL redacted]
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Archived on 3 March 2021 at 5:30 am [URL redacted]
@FredCicchino [name pseudonymized]: I’ll take “tweets that aged well” for $600. #BLM #Nike #Apple #hypocrisy #woke [URL redacted]
[793]
Archived on 20 February 2021 at 3:00 pm [URL redacted]
@PatGundy [name pseudonymized] [07]: #Woke #Corporate & #Oligarch #cancelculture are running amok! [URL redacted]
[1915]
Archived on 12 February 2021 at 10:45 am [URL redacted]
@YvonneLabranche [name pseudonymized]: #colinkaepernick #woke #injustice #CancelDisneyPlus Its time to come together even more brothers and sisters. For change will Come! [URL redacted]
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Archived on 9 February 2021 at 4:15 pm [URL redacted]
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Archived on 7 September 2020 at 9:30 pm [URL redacted]
@ConstanceUnverferth [name pseudonymized] [02]: #LaborDayWeekend2020 #UnionStrong #BLMTerrorists #woke #SocialismKills #LiberalLogic #DoubleStandards [URL redacted]
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