Archived Tweets / Research Data
Codes & Themes w/wo Theoretical Memos
(derived through a process of inductive, qualitative, data analysis)
#BrandUncleBensOriginal i.e. #OtheringCaricatureSlaveryUncleTom + #BrandPearlMillingAKAAuntJemima i.e. #OtheringCaricatureSlaveryMammy and #BrandLandOLakes Versus #BrandQuakerOats + #BrandLittleDebbie + #BrandSunMaid
Addendum this protestation seeks to reframe stereotypical, racist characterisation of #IdentityAmericanBlackAndAfricanPOC and #OtheringCaricatureImperialismAmericanIndianPrincess as normative characterisations (either through ignorance or intention). In doing so, those who are critical of such stereotypes automatically become perpetrators of a supposed #CatchcryCancelCulture attack.
Addendum this protestation seeks to reframe stereotypical, racist characterisation of #IdentityAmericanBlackAndAfricanPOC and #OtheringCaricatureImperialismAmericanIndianPrincess as normative characterisations (either through ignorance or intention). In doing so, those who are critical of such stereotypes automatically become perpetrators of a supposed #CatchcryCancelCulture attack.
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@LizaFraysier [name pseudonymized] [ontology] : @ZeekArkham As with most heartfelt positive-action movements, once #liberalism sees them as vehicles, they take it over & absolutely ruin them, turning the country against the original intent of the movements.
#Green #Climate #Equality #BLM
#LiberalismIsAMentalDisorder #UsefulIdiots #Woke [URL redacted]
#BrandUncleBensOriginal i.e. #OtheringCaricatureSlaveryUncleTom + #BrandPearlMillingAKAAuntJemima i.e. #OtheringCaricatureSlaveryMammy and #BrandLandOLakes Versus #BrandQuakerOats + #BrandLittleDebbie + #BrandSunMaid
Addendum this protestation seeks to reframe stereotypical, racist characterisation of #IdentityAmericanBlackAndAfricanPOC and #OtheringCaricatureImperialismAmericanIndianPrincess as normative characterisations (either through ignorance or intention). In doing so, those who are critical of such stereotypes automatically become perpetrators of a supposed #CatchcryCancelCulture attack.
Addendum this protestation seeks to reframe stereotypical, racist characterisation of #IdentityAmericanBlackAndAfricanPOC and #OtheringCaricatureImperialismAmericanIndianPrincess as normative characterisations (either through ignorance or intention). In doing so, those who are critical of such stereotypes automatically become perpetrators of a supposed #CatchcryCancelCulture attack.
[1026]
#IRLBrandAmbassadorAnnaRobinson https://www.nbcnews.com/think/opinion/aunt-jemima-uncle-ben-deserve-retirement-they-re-racist-myths-ncna1231623 #SymbolHeadgearHeadWrap
#OtheringCaricatureSlaveryMammy
#PhenomnRevisionRemake
Context 'Aunt Jemima' was portrayed by multiple women i.e. there is no single, authentic Aunt Jemima - they are all constructions. These included: Nancy Green, Anna Robinson, Edith Wilson, Rosie Lee Moore Hall and Aylene Lewis https://checkmylists.com/history/8-women-who-portrayed-aunt-jemima/
Supplementary "Richard served as one of 12 brand ambassadors starting in 1925. In Hawkins, a historical marker dedicated to her commemorates how she made a career during the time when Black women had very few opportunities." https://www.wbur.org/hereandnow/2020/06/29/aunt-jemima-quaker-oats-rebrand #IRLBrandAmbassadorLillianRichard #ToponymAmericaNorthUSTexasHawkins "Nancy Green, the woman who portrayed Aunt Jemima in promotional materials in the late 1800s and early 1900s. Many of these posts claimed that Green was one of the first African American millionaires... But Green did not die a millionaire. In fact, she could not live off the earnings she made from her portrayal of Aunt Jemima, and continued to work as a housekeeper until a few years before her death in 1923. A pamphlet detailing the 'life' of Aunt Jemima, which portrayed her as a 'happy' slave with a 'secret recipe' working at a plantation owned by Colonel Higbee of Louisiana, was also created for the 1893 World's Fair, and laid the foundation for future advertisements to build on the Aunt Jemima myth." [fact-checked] #IRLBrandAmbassadorNancyGreen And #IRLBrandAmbassadorAnnaShortHarrington [Wikipedia]
Context 'Aunt Jemima' was portrayed by multiple women i.e. there is no single, authentic Aunt Jemima - they are all constructions. These included: Nancy Green, Anna Robinson, Edith Wilson, Rosie Lee Moore Hall and Aylene Lewis https://checkmylists.com/history/8-women-who-portrayed-aunt-jemima/
Supplementary "Richard served as one of 12 brand ambassadors starting in 1925. In Hawkins, a historical marker dedicated to her commemorates how she made a career during the time when Black women had very few opportunities." https://www.wbur.org/hereandnow/2020/06/29/aunt-jemima-quaker-oats-rebrand #IRLBrandAmbassadorLillianRichard #ToponymAmericaNorthUSTexasHawkins "Nancy Green, the woman who portrayed Aunt Jemima in promotional materials in the late 1800s and early 1900s. Many of these posts claimed that Green was one of the first African American millionaires... But Green did not die a millionaire. In fact, she could not live off the earnings she made from her portrayal of Aunt Jemima, and continued to work as a housekeeper until a few years before her death in 1923. A pamphlet detailing the 'life' of Aunt Jemima, which portrayed her as a 'happy' slave with a 'secret recipe' working at a plantation owned by Colonel Higbee of Louisiana, was also created for the 1893 World's Fair, and laid the foundation for future advertisements to build on the Aunt Jemima myth." [fact-checked] #IRLBrandAmbassadorNancyGreen And #IRLBrandAmbassadorAnnaShortHarrington [Wikipedia]
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@DanaOviatt [name pseudonymized] [ontology] : #woke #cancer... [URL redacted]
#BrandUncleBensOriginal i.e. #OtheringCaricatureSlaveryUncleTom + #BrandPearlMillingAKAAuntJemima i.e. #OtheringCaricatureSlaveryMammy and #BrandLandOLakes Versus #BrandQuakerOats + #BrandLittleDebbie + #BrandSunMaid
Addendum this protestation seeks to reframe stereotypical, racist characterisation of #IdentityAmericanBlackAndAfricanPOC and #OtheringCaricatureImperialismAmericanIndianPrincess as normative characterisations (either through ignorance or intention). In doing so, those who are critical of such stereotypes automatically become perpetrators of a supposed #CatchcryCancelCulture attack.
Addendum this protestation seeks to reframe stereotypical, racist characterisation of #IdentityAmericanBlackAndAfricanPOC and #OtheringCaricatureImperialismAmericanIndianPrincess as normative characterisations (either through ignorance or intention). In doing so, those who are critical of such stereotypes automatically become perpetrators of a supposed #CatchcryCancelCulture attack.
[1026]
@TabithaIeremia [name pseudonymized] [ontology] : Trend with #woke folk [URL redacted] [URL redacted]
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@ClaireObbink [name pseudonymized] [ontology] : #woke is a mental disease. [URL redacted]
#BrandUncleBensOriginal i.e. #OtheringCaricatureSlaveryUncleTom + #BrandPearlMillingAKAAuntJemima i.e. #OtheringCaricatureSlaveryMammy and #BrandLandOLakes i.e. #OtheringCaricatureImperialismAmericanIndianPrincess Versus #BrandQuakerOats + #BrandLittleDebbie + #BrandSunMaid
Addendum although from quite a different context, this statement from #OrgAUVicMuseumsVictoriaCollections provides a useful synopsis of issues around the appropriation of cultural archetypes and use of cultural stereotypes in #LiteralMessagingPersuasionAdvertising i.e. "Uses of Stereotyping in Marketing & Advertising: The use of cultural (and other) stereotypes in this context attempts to elicit amusement, feelings of superiority, and nostalgia for the empowered, white majority through the reduction of cultural identities and historical references to one dimensional caricatures of diverse groups of people. Stereotypes are also prevalent in the quest to sell a product, again by depicting simplistic cultural derivations, as well as explicitly derogatory and racist. Then as now such depictions of often marginalised people and the attitudes these depictions represent, are deplorable and unacceptable." https://collections.museumsvictoria.com.au/articles/13230 #OtheringStereotypeSocialIdentityImplicitBias / #PhenomnCulturalAppropriation
Addendum although from quite a different context, this statement from #OrgAUVicMuseumsVictoriaCollections provides a useful synopsis of issues around the appropriation of cultural archetypes and use of cultural stereotypes in #LiteralMessagingPersuasionAdvertising i.e. "Uses of Stereotyping in Marketing & Advertising: The use of cultural (and other) stereotypes in this context attempts to elicit amusement, feelings of superiority, and nostalgia for the empowered, white majority through the reduction of cultural identities and historical references to one dimensional caricatures of diverse groups of people. Stereotypes are also prevalent in the quest to sell a product, again by depicting simplistic cultural derivations, as well as explicitly derogatory and racist. Then as now such depictions of often marginalised people and the attitudes these depictions represent, are deplorable and unacceptable." https://collections.museumsvictoria.com.au/articles/13230 #OtheringStereotypeSocialIdentityImplicitBias / #PhenomnCulturalAppropriation
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@GeorgiaStuckmeyer [name pseudonymized] [ontology] : Thank God the three people on Earth that were offended by Aunt Jemima's syrup and pancake mix are doing better now...
#auntjemima #offended #woke #CancelCulture [URL redacted]
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@AmyaLevanduski [name pseudonymized] [ontology] : When you’re woke but not woke enough to cancel your bottle order… #woke #cancelled #LiberalMajority #wednesdaywisdom Happy 1st [URL redacted]
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@TateCordill [name pseudonymized] [ontology] : This is how stupid the virtue signalling is now . #woke #racism #awake [URL redacted]
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@KadenceRyun [name pseudonymized] [ontology] : Was shopping this weekend and saw tons of Mrs. Butterworth's syrup.
Why was Aunt Jemima cancelled but Butterworth's made it through the fray? Can anyone explain the lunacy to me? #Woke #CancelCulture [URL redacted]
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@HannahBelwood [name pseudonymized] [ontology] : With a shout to @ksemamajama, the BIG LIE here is that the "white" cornmeal IS self-rising.
We know it rose by exploiting other cornmeals, and stealing their resources. #woke [URL redacted]
[100]
@KeiraEnciso [name pseudonymized] [ontology] : Goodbye Original and long standing #AuntJemima. Hello new, #Woke Aunt Jemima. What a shame. Absolutely ridiculous. Even her family said so. [URL redacted]
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@NotnamedPieczarka [name pseudonymized] [ontology] : #conagrabrands #auntjemima #auntjemimasyrup #woke #Equality #food #FoodForThought #bringbackauntjemima #black #Trump #biden #conagra #fakewoke #snowflake #dumbcompanies [URL redacted]
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@ChristinaDyste [name pseudonymized] [ontology] : Up next -BREAKING NEWS- Racism and cultural insensitivity on display as companies remove all references to people of color from some of country’s most recognized brands nationwide-First, a word from sponsors, all of whom are properly #woke - #AuntJemima #UncleBens #LandOlakes [URL redacted]
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@DannyPoyser [name pseudonymized] [ontology] : I buy this at the store **because** of the image on the bottle.
Not once have I thought "gee, white supremacy".
You can probably count the number of people who find this offensive in one hand. #AuntJemima #woke #VirtueSignaling [URL redacted]
#OtheringCaricatureSlaveryMammy
Context "In addition to caregiving Mammies, African American women are often portrayed as sexually irresponsible, promiscuous Jezebels and as angry, combative Sapphires (Collins, 2000; Jewell, 1993). If you do not believe that these images still exist, spend an afternoon watching television. Although many marginalized groups are stereotyped, including women from all ethnic backgrounds, poor people, and sexual minorities, oppressive images can be more damaging for some groups because there are fewer positive or realistic images to counter these negative representations (Hudson, 1998). " West, C. M. (2008). Mammy, Jezebel, Sapphire, and their homegirls: Developing an "oppositional" gaze toward the images of Black women. In J. C. Chrisler, C. Golden, & P. D. Rozee (Eds.), Lectures on the psychology of women (pp. 287-299). McGraw-Hill. https://psycnet.apa.org/record/2007-00385-018 Download from: [academic source] #OtheringCaricatureSlaveryJezebel #OtheringCaricatureSlaverySapphire
Supplementary #OrgUSMIJimCrowMuseumOfRacistMemorabilia [Wikipedia] https://jimcrowmuseum.ferris.edu/antiblack/sapphire.htm
Context "In addition to caregiving Mammies, African American women are often portrayed as sexually irresponsible, promiscuous Jezebels and as angry, combative Sapphires (Collins, 2000; Jewell, 1993). If you do not believe that these images still exist, spend an afternoon watching television. Although many marginalized groups are stereotyped, including women from all ethnic backgrounds, poor people, and sexual minorities, oppressive images can be more damaging for some groups because there are fewer positive or realistic images to counter these negative representations (Hudson, 1998). " West, C. M. (2008). Mammy, Jezebel, Sapphire, and their homegirls: Developing an "oppositional" gaze toward the images of Black women. In J. C. Chrisler, C. Golden, & P. D. Rozee (Eds.), Lectures on the psychology of women (pp. 287-299). McGraw-Hill. https://psycnet.apa.org/record/2007-00385-018 Download from: [academic source] #OtheringCaricatureSlaveryJezebel #OtheringCaricatureSlaverySapphire
Supplementary #OrgUSMIJimCrowMuseumOfRacistMemorabilia [Wikipedia] https://jimcrowmuseum.ferris.edu/antiblack/sapphire.htm
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"After an exhaustive search of over 327,000 entries, baby food and clothing giant Gerber has announced the winner of its 10th Annual Photo Search.
Besides the stylish headwrap, Magnolia Earl was chosen as the 2020 Gerber Spokesbaby because of her 'joyful expression, playful smile and warm, engaging gaze,' Gerber noted on its website." https://spokesman-recorder.com/2020/05/08/introducing-magnolia-the-2020-gerber-spokesbaby/
Supplementary "Along with other 'controlling images' of African-Americans such as the Sambo, the Jezebel and the Sapphire, the mammy was a creation of white supremacy, intended to bolster and legitimise the status quo. Or, put more simply, the US were so desperate to be absolved of the crimes of slavery, that such an absolver -- maternal, asexual, ever-loyal and black -- had to be invented." https://www.bbc.com/culture/article/20190530-rom-mammy-to-ma-hollywoods-favourite-racist-stereotype #OtheringCaricatureSlaveryMammy #OtheringCaricatureSlaverySambo #OtheringCaricatureSlaveryJezebel #OtheringCaricatureSlaverySapphire #PowerControlChattelSlavery #TheoryMyth #PowerControllingImages [pdf]
Addendum presumably it's no coincidence that #IRLBrandAmbassadorMagnoliaEarl's wearing of a #SymbolHeadgearHeadWrap is meant to mimic the #OtheringCaricatureSlaveryMammy i.e. #OrgUSMIJimCrowMuseumOfRacistMemorabilia [Wikipedia] https://jimcrowmuseum.ferris.edu/mammies/
Supplementary "Along with other 'controlling images' of African-Americans such as the Sambo, the Jezebel and the Sapphire, the mammy was a creation of white supremacy, intended to bolster and legitimise the status quo. Or, put more simply, the US were so desperate to be absolved of the crimes of slavery, that such an absolver -- maternal, asexual, ever-loyal and black -- had to be invented." https://www.bbc.com/culture/article/20190530-rom-mammy-to-ma-hollywoods-favourite-racist-stereotype #OtheringCaricatureSlaveryMammy #OtheringCaricatureSlaverySambo #OtheringCaricatureSlaveryJezebel #OtheringCaricatureSlaverySapphire #PowerControlChattelSlavery #TheoryMyth #PowerControllingImages [pdf]
Addendum presumably it's no coincidence that #IRLBrandAmbassadorMagnoliaEarl's wearing of a #SymbolHeadgearHeadWrap is meant to mimic the #OtheringCaricatureSlaveryMammy i.e. #OrgUSMIJimCrowMuseumOfRacistMemorabilia [Wikipedia] https://jimcrowmuseum.ferris.edu/mammies/
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@LeeCampoy [name pseudonymized] [ontology] : The tale of how many Richmond’s? Do we pick and choose our #WOKE battles?
We are so accustomed to #bigotry and #misogyny that it become benign.
Guess what happened while we binged #netflixandchill and buffered though IG. This takes #blackaf to a diff level #rvacouncil #rva [URL redacted]
Richmond, Virginia (USA)
#TauntBlackAF
#BrandTechNetflix sitcom https://www.netflix.com/gb/title/81056700
#BrandTechNetflixAndChill #OtheringHateMisogyny
historical objects embedded with the cultural values of their time.
#ReasoningFallacyContextomyQuotingOutOfContext
#OtheringCaricatureSlaveryMammy
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