Archived Tweets / Research Data
Codes & Themes w/wo Theoretical Memos
(derived through a process of inductive, qualitative, data analysis)
"After an exhaustive search of over 327,000 entries, baby food and clothing giant Gerber has announced the winner of its 10th Annual Photo Search.
Besides the stylish headwrap, Magnolia Earl was chosen as the 2020 Gerber Spokesbaby because of her 'joyful expression, playful smile and warm, engaging gaze,' Gerber noted on its website." https://spokesman-recorder.com/2020/05/08/introducing-magnolia-the-2020-gerber-spokesbaby/
Supplementary "Along with other 'controlling images' of African-Americans such as the Sambo, the Jezebel and the Sapphire, the mammy was a creation of white supremacy, intended to bolster and legitimise the status quo. Or, put more simply, the US were so desperate to be absolved of the crimes of slavery, that such an absolver -- maternal, asexual, ever-loyal and black -- had to be invented." https://www.bbc.com/culture/article/20190530-rom-mammy-to-ma-hollywoods-favourite-racist-stereotype #OtheringCaricatureSlaveryMammy #OtheringCaricatureSlaverySambo #OtheringCaricatureSlaveryJezebel #OtheringCaricatureSlaverySapphire #PowerControlChattelSlavery #TheoryMyth #PowerControllingImages [pdf]
Addendum presumably it's no coincidence that #IRLBrandAmbassadorMagnoliaEarl's wearing of a #SymbolHeadgearHeadWrap is meant to mimic the #OtheringCaricatureSlaveryMammy i.e. #OrgUSMIJimCrowMuseumOfRacistMemorabilia [Wikipedia] https://jimcrowmuseum.ferris.edu/mammies/
Supplementary "Along with other 'controlling images' of African-Americans such as the Sambo, the Jezebel and the Sapphire, the mammy was a creation of white supremacy, intended to bolster and legitimise the status quo. Or, put more simply, the US were so desperate to be absolved of the crimes of slavery, that such an absolver -- maternal, asexual, ever-loyal and black -- had to be invented." https://www.bbc.com/culture/article/20190530-rom-mammy-to-ma-hollywoods-favourite-racist-stereotype #OtheringCaricatureSlaveryMammy #OtheringCaricatureSlaverySambo #OtheringCaricatureSlaveryJezebel #OtheringCaricatureSlaverySapphire #PowerControlChattelSlavery #TheoryMyth #PowerControllingImages [pdf]
Addendum presumably it's no coincidence that #IRLBrandAmbassadorMagnoliaEarl's wearing of a #SymbolHeadgearHeadWrap is meant to mimic the #OtheringCaricatureSlaveryMammy i.e. #OrgUSMIJimCrowMuseumOfRacistMemorabilia [Wikipedia] https://jimcrowmuseum.ferris.edu/mammies/
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