Archived Tweets / Research Data
Codes & Themes w/wo Theoretical Memos
(derived through a process of inductive, qualitative, data analysis)
@ClaireObbink [name pseudonymized] [ontology] : #woke is a mental disease. [URL redacted]
#BrandUncleBensOriginal i.e. #OtheringCaricatureSlaveryUncleTom + #BrandPearlMillingAKAAuntJemima i.e. #OtheringCaricatureSlaveryMammy and #BrandLandOLakes i.e. #OtheringCaricatureImperialismAmericanIndianPrincess Versus #BrandQuakerOats + #BrandLittleDebbie + #BrandSunMaid
Addendum although from quite a different context, this statement from #OrgAUVicMuseumsVictoriaCollections provides a useful synopsis of issues around the appropriation of cultural archetypes and use of cultural stereotypes in #LiteralMessagingPersuasionAdvertising i.e. "Uses of Stereotyping in Marketing & Advertising: The use of cultural (and other) stereotypes in this context attempts to elicit amusement, feelings of superiority, and nostalgia for the empowered, white majority through the reduction of cultural identities and historical references to one dimensional caricatures of diverse groups of people. Stereotypes are also prevalent in the quest to sell a product, again by depicting simplistic cultural derivations, as well as explicitly derogatory and racist. Then as now such depictions of often marginalised people and the attitudes these depictions represent, are deplorable and unacceptable." https://collections.museumsvictoria.com.au/articles/13230 #OtheringStereotypeSocialIdentityImplicitBias / #PhenomnCulturalAppropriation
Addendum although from quite a different context, this statement from #OrgAUVicMuseumsVictoriaCollections provides a useful synopsis of issues around the appropriation of cultural archetypes and use of cultural stereotypes in #LiteralMessagingPersuasionAdvertising i.e. "Uses of Stereotyping in Marketing & Advertising: The use of cultural (and other) stereotypes in this context attempts to elicit amusement, feelings of superiority, and nostalgia for the empowered, white majority through the reduction of cultural identities and historical references to one dimensional caricatures of diverse groups of people. Stereotypes are also prevalent in the quest to sell a product, again by depicting simplistic cultural derivations, as well as explicitly derogatory and racist. Then as now such depictions of often marginalised people and the attitudes these depictions represent, are deplorable and unacceptable." https://collections.museumsvictoria.com.au/articles/13230 #OtheringStereotypeSocialIdentityImplicitBias / #PhenomnCulturalAppropriation
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