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Supplementary who is BlazeMedia's Tomi Lahren?
#NewspaperUKBrdshtTheGuardianJasonWilson "On a normal day, her videos, pushing familiar conservative positions, get millions of views. But most of her big viral hits have come from putting pop culture under a conservative lens, and leveraging that to talk about the politics of race in the US. ...
Political scientist Dan Cassino, author of a new book on Fox News, says this willingness to make 'a rightwing criticism of pop culture' is one of the things that has so quickly developed Lahren's profile: 'It is a surefire way to inject yourself into the soft news cycle. That's a niche that other people haven't moved into, and she's done a very good job of that.' ...
Cassino, the political scientist, thinks that like Donald Trump, Lahren may be both an example and beneficiary of a sea change in the way conservatives talk about race. 'There was an unspoken rule in the conservative movement for a long time, which they learned from Richard Nixon: you do not talk openly about race. It was seen as toxic to talk about it in anything but dog whistles.'
Twenty years ago, conservative commentators would talk in code about it, in terms of 'welfare', 'inner city crime', or 'family breakdown'. But in the last five to 10 years, Cassino says, 'it has become acceptable for conservatives to talk about race in concrete terms'.
The election of Obama, for example, led to arguments that talk of racial inequality was overblown, and eventually to criticisms of the president in terms of his racial identity. All of this precisely coincides with Lahren's formative political years.
Like Trump and many other conservatives, Lahren puts this change down to a weariness with political correctness. 'For too long, white people have been told that they can't talk about race, and that only some people of colour can talk about race. I don't buy that.'
She insists that she is not racist, but also that 'there can't be a group of people in this country who are blamed for the ills of minority communities and then not allowed to speak or defend themselves.'
This appeal to white grievances is similar to the one made by the Trump campaign. Even if more conservatives are more willing to talk bluntly about their own racial views, there is still, for their audiences, a frisson in this that gets attention."
https://www.theguardian.com/us-news/2016/sep/23/tomi-lahren-conservative-white-power-barbie
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