"Wearing facemasks outside of the house could complement existing government messaging of social responsibility if communicated alongside the effectiveness of masks in protecting others who are not infected. Wearing a facemask could demonstrate that an individual is concerned for other peoples' welfare and is enacting desired social norms around safety and hygiene." ^[Government] #OrgUKScientificPandemicInfluenzaGroupOnBehavioursSPIB #OrgUKScientificAdvisoryGroupForEmergenciesSAGE