Archived Tweets / Research Data
Codes & Themes w/wo Theoretical Memos
(derived through a process of inductive, qualitative, data analysis)
Archived on 10 January 2022 at 8:30pm [URL redacted]
@MarisaWachholz [name pseudonymized] [ontology] : #Woke #Wokisme [URL redacted]
#MetaphorVersusHardSoft i.e. "la droite" [the right] are cast as strong where as #TauntWoke are cast as childish / ineffectual / #PhenomnAgencyHumanPowerlessness - and because of the oppositional framing of the metaphor - they are also presumably, also not #CharacterisationRightWing i.e. they are presumably its opposite - #TauntLeftThe - that is, #MetaphorVersusRightWingLeftWing
Supplementary Analysing this meme using Conceptual Metaphor Theory http://folksonomy.simonperkins.co.uk/?keyword=53608 would position the absurdity (and incongruous nature) of a child's toy car being on the motorway as a 'source domain' and an assumed relationship between supposed "la droite" + "le wokisme" groups as the target domain. In mapping the latter (target) onto the former (source) the resulting concept is that 'woke' are an absurd incongruity. I can only assume that such characterisations provide comfort for those characterised in terms of #TheorySociologySocialInertia The meme revisions the infamous real-life, car-chase of #IRLSportspersonOJSimpson on 17 June 1994: https://www.latimes.com/local/lanow/la-me-simpson-chase-bronco-helicopter-20190617-story.html #TheoryLinguisticsConceptualMetaphorCMT
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