Archived Tweets / Research Data
Codes & Themes w/wo Theoretical Memos
(derived through a process of inductive, qualitative, data analysis)
@TyroneSamardzic [name pseudonymized] [ontology] : Anyone else pick up a new can of #racism from @CocaCola?
#cocacola #coke #wokecoke
#cola #breaking #news #woke [URL redacted]
#BrandCokeCocaCola
Context "I write you with a heavy heart. For decades, our profession has had discussions about why diversity is important. We have developed score cards, held summits, established committees and written action plans. These efforts are not working. I'm reminded of this by the alarming number of new partner headshots that continue to be proudly published with an obvious lack of diversity and when I read that Black equity partners will not reach parity with the Black U.S. population until 2391." https://www.coca-colacompany.com/media-center/bradley-gayton-on-commitment-to-diversity #BrandCokeCocaColaBradleyGayton 28 January #2021_
Context "I write you with a heavy heart. For decades, our profession has had discussions about why diversity is important. We have developed score cards, held summits, established committees and written action plans. These efforts are not working. I'm reminded of this by the alarming number of new partner headshots that continue to be proudly published with an obvious lack of diversity and when I read that Black equity partners will not reach parity with the Black U.S. population until 2391." https://www.coca-colacompany.com/media-center/bradley-gayton-on-commitment-to-diversity #BrandCokeCocaColaBradleyGayton 28 January #2021_
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