Archived Tweets / Research Data
Codes & Themes w/wo Theoretical Memos
(derived through a process of inductive, qualitative, data analysis)
@MonicaLobos [name pseudonymized] [ontology] : Verstand vs. #Woke Ideologie: lieber Frank als Dennis #adidas [URL redacted]
"That's Frank.
Frank lives in the 50's. Seid cousin who Frank.
Thanks Adidas." [tweet]
#BrandAdidas
Addendum presumably a reference to the anti-drugs campaign #CampaignAdvertisingTalkToFrank (which included a statement along the lines of: "Don't be like Frank").
Addendum presumably a reference to the anti-drugs campaign #CampaignAdvertisingTalkToFrank (which included a statement along the lines of: "Don't be like Frank").
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