Archived Tweets / Research Data
Codes & Themes w/wo Theoretical Memos
(derived through a process of inductive, qualitative, data analysis)
@AshleighKotrla [name pseudonymized] [ontology] : @NUROFENCOLDFLU What a load of rubbish and lies… Is it 1/2 or 1/6? #Lies #Woke I won’t be buying Nurofen again.. #GoWokeGoBroke [URL redacted]
Context #BrandLittleBlackBook "The campaign kicks off today with the launch of the Nurofen Gender Pain Gap Index Report which reveals the true extent of the gender pain bias that women experience every day, where women are not taken seriously or deemed 'emotional' when it comes to their pain. The campaign rolls out across earned, owned and paid, led by a Metro cover wrap, Times and Telegraph single pages plus DOOH high impact sites. Nurofen worked closely with McCann London and the IPG team to highlight that society's current approach to women's pain needs addressing. The existence of the gender pain gap is due to several factors: from the historical lack of medical research into women's specific pains, the lack of mandatory training for healthcare professionals on women-specific conditions, underlying gender biases in society, and the recent broader gender health gap highlighted in the UK Government Women's Health Strategy for England, published in July 2022. " https://www.lbbonline.com/news/ipg-agencies-launch-purpose-led-brand-platform-see-my-pain-for-nurofen #CampaignAdvertisingSeeMyPain https://www.youtube.com/watch?v=DOsq5Ex4Ato
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