#IRLAuthorAnneDeGuigne #2022_LeCapitalismeWoke
Context "A punchy survey: how the world of work allows itself to be reshaped by diverse thinking. The Lufthansa company which asks its staff in July 2021 to ban the expression "ladies and gentlemen" in order to "choose a speech that is addressed to all its passengers". The Disney company which assumes segregation in its personnel by creating three affinity groups (Latinos, Asians and Blacks) and by inviting white people to list their privileges. Louboutin's campaign in the summer of 2021, worn by anti-racist activist Assa Traoré, with the Free Walkie pump (995 euros) which "expresses empathy and solidarity this season". Under pressure from civil society, private enterprise no longer cares only about profitability. She embarked on the great march towards good, embracing all the struggles of the time. Very present in the United States, this movement is gradually spreading to Europe, at the risk of organizing a form of privatization of the general interest. Paralyzed by the contradictory injunctions of the different legal orders, intimidated by the decrees of the woke culture, subject to the contradictions of consumers who expect "messages" from it, the company engages for better and for worse in politics."