#BrandProcterAndGambleAlways #CampaignHashtagLikeAGirl
https://www.youtube.com/watch?v=5yLXrWLvwAo #LiteralMessagingPersuasionAdvertising
Context: #TheoryFemvertising https://www.theguardian.com/lifeandstyle/2015/oct/12/femvertising-branded-feminism And https://dlib.bc.edu/islandora/object/bc-ir:107483/datastream/PDF/ ? And #TheorySociologyRecuperation "'recuperation' [...] was a means of describing how the ideas of radical social movements are taken up but emptied of their political force and tied back to normative notions" (Akane Kanai and Rosalind Gill, p.13): Hoad-Reddick, Kate, 'Pitching the Feminist Voice: A Critique of Contemporary Consumer Feminism' (2017). Electronic Thesis and Dissertation Repository. 5093. https://ir.lib.uwo.ca/etd/5093
Supplementary: #EDUAUSUniversityOfNewSouthWalesUNSWNoelaDavis "Judith Butler's theory of the constitution of subjectivity conceptualizes the subject as a performative materialization of its social environment. In her theory Butler utilizes Louis Althusser's notion of interpellation, and she critiques the constitutive paradoxes to which its tautological framing leads. Although there is no pre-existing subject, as it is constituted in the turn to the interpellative hail, Butler nonetheless theorizes a guilt and compulsion acting on an 'individual' that compels his or her turn to answer the hail. There is a price to pay for subjectivity in Butler's schema: the reprimand of the interpellative law that punishes at the same time as it constitutes. But a return to Althusser's text finds that he does not rely so much on coercion and guilt in his explanation of the subject's answer to the hail. Althusser can instead be read as suggesting that we are already an instantiation and enactment of power-ideology and, to paraphrase Michel Foucault, are already the principle of our own 'subjection.' This contests the notion that we are in any way compelled to submit to an external, punitive force to become subjects. As subjects, we are always-already the embodiment of the field of society-power-ideology (p.881). ...
The potential of interpellation as the basis for a performative theory of subjectivity lies in its being a naming that constitutes the subject it so names. There is no subject before this naming; that is, interpellation does not describe a pre-existing or given subject which then internalizes or appropriates its subjectifying conditions. Instead, interpellation gives an account of the genesis of the subject; that is, of the subject as an already subjectified, and thus social, being.
In The Psychic Life of Power, Butler examines Althusser's scenario of interpellation, aiming to give a 'symptomatic' reading of his text, a reading that will show the 'invisible' within it (Butler 1997b, 113). The scene of interpellation that Butler critiques in Althusser describes a hailing that transforms 'individuals into subjects' (Althusser 1971, 174). In his example, a policeman in the street calls out 'Hey, you there!' The mysterious qualities of this call are revealed as Althusser observes that the one so hailed turns around in response, and 'nine times out of ten it is the right one' who turns. In turning, the respondent 'becomes a subject' by recognizing that 'the hail was 'really' addressed to him' (174-75; original emphasis). In her reading, Butler highlights the enigmatic nature of such a suggestion, noting the 'paradoxical' elements of these processes of subject-formation (subjectivation) (Butler 1997b, 1). This arises because, in describing this scene, we must speak as if there is something that responds and turns to answer the hail, yet because interpellation constitutes the subject, there is no subject-no 'who'--to hear and respond to the call. In giving this account we must thus 'refer to what does not yet exist' (4), and are confronted with the difficulty of explaining what turns to answer, how 'it' recognizes the call, and why it turns (p.882)." Noela Davis (2012). 'Subjected Subjects? On Judith Butler's Paradox of Interpellation.' Hypatia 27(4): 881-897. https://www.jstor.org/stable/23352300 #JournalHypatia #IndivPhilosopherLouisAlthusser i.e. #TheoryInterpellation #IndivPhilosopherJudithButler, #IndivPhilosopherMichelFoucault And #TheoryPerformativeSocialEnvironmentMaterialization #1997_ThePsychicLifeOfPower #TheorySubjectivation
#ReasoningFallacyAdHominemPersonalAttack #IndivPhilosopherMartinHeidegger #IndivPhilosopherMichelFoucault #IndivPhilosopherJacquesDerrida #IndivPlaywrightJeanPaulSartre
Supplementary: #IndivFilmmakerJeanLucGodard #1967_DeuxOuTroisChosesQueJeSaisDElle
https://www.youtube.com/watch?v=YPJfMVsS5SE&t=74s #IndivPhilosopherLudwigWittgenstein
Addendum: this is known as a #ReasoningFallacyWhataboutism and an example of #EpistemologyAmateurExegeteAbduction e.g. "cultural theory is evil because Heidegger was a Nazi and he was a cultural theorist".
#MagazineLIncorrectRemiCarlu https://lincorrect.org/la-petite-cuisine-des-woke-fondapol-lincorrect/ #TauntLeftRadical #AdvocacyFRFondapolDominiqueReynie
#PolicyDiversityEquityAndInclusionDEI
Extract via Google Translate: "Based on the work of #IndivAuthorHelenPluckrose and #WebsiteNewDiscoursesJamesLindsay, the report draws a straight line between Wokism and #TheoryModernPost i.e. #TheoryModernPostConservatism. Refusing the very existence of scientificity and objectivity, these radical progressives consider, like #IndivPhilosopherMichelFoucault, that existing knowledge is a production of power, therefore unrelated to knowledge. Therefore, it is the identity of power that must be questioned. It is from this assumption that the meritocratic-universalist discourse can be deconstructed, for it would only be the rhetorical facade of a power held by white men to maintain their social positions, while shamelessly discriminating against minorities in everything. kind."
Context: regarding L'Incorrect https://www.huffingtonpost.fr/entry/lincorrect-naura-pas-sa-campagne-daffichage-jugee-intolerante_fr_5ef30081c5b6c5bf7c57e545 https://en.wikipedia.org/wiki/Marion_Mar%C3%A9chal
Supplementary: https://www.fondapol.org/app/uploads/2021/07/fondapol-survey-electoral-protest-indicator-2022-wave4-2021-07.pdf by #AdvocacyFRFondapolDominiqueReynie
"New study Fondapol The woke ideology by Valent1Pierre. This study aims to analyse the growing influence of this belief system on our Western societies."
#AdvocacyFRFondapolPierreValentin https://www.fondapol.org/etude/lideologie-woke-1-anatomie-du-wokisme/ And https://www.fondapol.org/etude/lideologie-woke-2-face-au-wokisme/ #TheoryModernPost i.e. #TheoryModernPostConservatism #CharacterisationWeaknessVictimismVictimMentality #PolicyDiversityEquityAndInclusionDEI #TauntWokeism #EDUUSEvergreenStateCollegeBretWeinstein #IndivDeceasedGeorgeFloyd #CauseBlackLivesMatterBLM #IndivSingerEricaWrightAKAErykahBadu / #IndivSingerGeorgiaAnneMuldrow #2008_MasterTeacher
https://www.youtube.com/watch?v=Dieo6bp4zQw
#IndivAuthorHelenPluckrose
#WebsiteNewDiscoursesJamesLindsay
#IndivScholarPeterBoghossian
#2018_SokalSquaredHoax i.e. https://en.wikipedia.org/wiki/Grievance_studies_affair And https://www.insidehighered.com/views/2018/10/30/sokal-squared-hoax-was-put-down-scholars-concerned-racial-issues-opinion (Joel P. Christensen and Matthew A. Sears, 30 October 2018).
#IndivPhilosopherMichelFoucault
#IndivPhilosopherJacquesDerrida
#IndivPhilosopherMartinHeidegger
#TheoryRelativismCultural i.e. https://plato.stanford.edu/entries/relativism/
#PhenomnColonialism / #TheoryCriticalPostcolonialism #IdentityFirstNations #IndivScholarPierreAndreTaguieff
#PhenomnAgeOfEnlightenment
#PhenomnSkepticismRadical
#IndivScholarKimberleCrenshaw
#TheorySociologyIntersectionality
#IndivScholarMaryPoovey
#OtheringDiscriminationRacismSystemicInstitutional
#IndivPhilosopherJudithButler
#IdentityLGBTQIA
#IndivAuthorDavidHalperin
#TheoryCriticalRaceTheoryCRT ('race' translated as 'breed' here, which I assume is a language/translation discrepancy, rather than semantic one).
"Fox News has mentioned critical breed theory nearly 1,300 times over a three-and-a-half-month period" (23 June 2021). https://www.fr24news.com/a/2021/06/trumpworld-bets-big-on-critical-race-theory.html
#TheoryRacialColourBlindness e.g. https://www.hbs.edu/faculty/Pages/item.aspx?num=41856
#TheoryMarginalisation
#IndivScholarEveKosofskySedgwick
#IndivScholarGayatriChakravortySpivak
#PhenomnUnityStrategicEssentialism i.e. https://en.wikipedia.org/wiki/Strategic_essentialism
#IndivActivistHouriaBouteldja
#OrgFRIndigenesDeLaRepubliqueIR
Fahs, B., & Karger, M. (2016). Women's Studies as Virus: Institutional Feminism, Affect, and the Projection of Danger. Multidisciplinary Journal of Gender Studies, 5(1), 929-957. https://doi.org/10.17583/generos.2016.1683
#IndivScholarBradleyCampbell & #IndivScholarJasonManning
#PowerControlMicrofascismMicroaggression
#IndivAuthorDeraldWingSue
https://www.independent.co.uk/news/education/education-news/exeter-university-students-racist-whatsapp-suspended-facebook-law-society-investigation-a8264756.html
#EDUUSBostonUniversityIbramXKendi
#TauntCultureCancel
https://en.wikipedia.org/wiki/Tocqueville_effect
#IndivScholarJonathanHaidt &
#AdvocacyUSFoundationForIndividualRightsAndExpressionFIREGregLukianoff
LUKIANOFF, G., & HAIDT, J. (2018). The Coddling of the American Mind: How Good Intentions and Bad Ideas are Setting up a Generation for Failure.
#IndivScholarStevenHorwitz
#TheoryStockholmSyndrome
#IndivAuthorRobinDiAngelo
#IndivUltracrepidarianAllyHenny
#WebsiteSpikedAndrewDoyleAKATitaniaMcGrath
Supplementary: #IndivScholarDeandreMilesHercules
https://www.youtube.com/watch?v=S06C9fgtbNQ&t=17s
"Woke in its initial inception meant political consciousness for Black people about the histories of anti-Blackness in this [USA] country and globally rather than this kind of more generalised political consciousness that it came to take up. One thing that I think is a very common misunderstanding about woke is the idea that it was derived from this phrase 'stay woke'. Woke itself is a standalone word. It's a word that conforms to the syntactic and phonological, which is to say that the sound system and grammatical principles, of African American English which has its origins in the South. 'Awake' is synonymous with 'woke' right, so one might say, 'I was woke about, let's say 7am'. The idea of 'wakefulness' as a concept referring to political consciousness stretches as far back as 1923, and then we see it going all the way up through the 1980s. Marcus Garvey in 'The Philosophy and Opinions of Marcus Garvey' in the frame of what we might think of as black nationalist tradition where he says, 'wake up Ethiopia, wake up Africa, let us work towards the one end of a glorious and redeemed and mighty nation', he's talking about political consciousness in the same way as Laurence Fishburne's character at the end of 'School Daze' in the 1980s film. In 1962, a New York Times article by a guy named [William] Melvin Kelley 'If You're Woke You Dig It' writing about cultural appropriation and linguistic appropriation of Black language and culture by white people, specifically. As early as the 1990s or the late 1980s, you see it more attached to the idea of 'political correctness'. This is the point of which white people I would suggest, begin using it reflexively. And so it doesn't now just have the meaning of thinking about anti-Blackness from the perspective of someone who experiences it. More now it refers to this more general sense of awareness, as a marker of general political consciousness attention to such issues as those environmental, feminists, regarding ability and so on. Childish Gambino's song 'Redbone', canonised the phrase 'stay woke' for a popular audience. While Childish Gambino might understand that 'wokeness', at least in its original inception, has a lot to do with our awareness of anti-Black oppression. Listeners to the song from a variety of demographics all over the world aren't abreast of that history and now are using it, the phrase, in a way that destroys its meaning. But it has also been taken up more recently by conservatives. And it became used in a negative or pejorative fashion, right or at least one that is mocking or sarcastic. In fact, it's a well-known and popular tactic of conservatives to pick up and shift the meanings of individual terms, to then weaponize them. Mark Milley and Matt Gaetz arguing about what's woke and what isn't, whether it's good or whether it's bad, where that has nothing to do with the case of the Scottsboro Boys or Emmett Till or Trayvon Martin or Sandra Bland or Rodney King or Ahmaud Arbery or Breonna Taylor or George Floyd. I'm not suggesting that it's necessarily a conscious process, but it's the result of the kind of consumption of Black culture, which has always had a lot of capital purchase in the United States and pop culture globally." (5 August 2021, #WebsiteBrut). https://www.brut.media/us/news/brut-vocab-why-we-say-woke--ccd9916d-c0e0-42a8-98c2-615d05ad8895
#TheoryLinguisticsSemanticShift
#TheoryLinguisticsSocioAfricanAmericanVernacularEnglishAAVE
#MetaphorWokeWakefulnessAwake
#IndivActivistMarcusGarvey
#NoRAfricaEastEthiopia
#IndivActorLaurenceFishburne
#1988_SchoolDaze
https://www.youtube.com/watch?v=E7iSvkZ0vLQ #NewspaperUSBrdshtNewYorkTimesWilliamMelvinKelley #1962_IfYoureWokeYouDigIt #IndivActorDonaldGloverAKAChildishGambino #2016_Redbone
https://www.youtube.com/watch?v=nRJnZsB52Es&t=73s
#OrgUSFedAFMMarkMilley
#OrgClassifPPUSRepublicanPartyGOPMattGaetz
#1938_ScottsboroBoys
#IndivDeceasedEmmettTill
#IndivDeceasedTrayvonMartin
#IndivDeceasedSandraBland
#IndivPrivateCitizenRodneyKing
#IndivDeceasedAhmaudArbery
#IndivDeceasedBreonnaTaylor
https://www.okayplayer.com/originals/stay-woke-history-georgia-anne-muldrow-erykah-badu-master-teacher.html
#TheoryCriticalRaceTheoryCRT https://www.npr.org/2021/06/24/1009839021/uncovering-who-is-driving-the-fight-against-critical-race-theory-in-schools?t=1627328036978 #_Focal
------------------------------------------------------------
And #WebsiteVoxAjaRomano: "Before 2014, the call to 'stay woke' was, for many people, unheard of. The idea behind it was common within Black communities at that point -- the notion that staying 'woke' and alert to the deceptions of other people was a basic survival tactic. But in 2014, following the police killing of Michael Brown in Ferguson, Missouri, 'stay woke' suddenly became the cautionary watchword of Black Lives Matter activists on the streets, used in a chilling and specific context : keeping watch for police brutality and unjust police tactics." (9 October 2020). https://www.vox.com/culture/21437879/stay-woke-wokeness-history-origin-evolution-controversy
#IndivDeceasedMichaelBrown
#IndivPoliceDarrenWilson #NoRAmericaNorthUSMissouriStLouisCountyFerguson
#CauseBlackLivesMatterBLM #2014_
#NewspaperUKTabloidTheSunStevenEdginton:
https://www.youtube.com/watch?v=dE8p-mcFdNg
#CatchcryPlatformingDeplatformingNoPlatforming.s #WebsiteNewDiscoursesJamesLindsay in an effort to substantiate #TheoryAffectiveResponsePanic / fears about theories such as #TheoryCriticalRaceTheoryCRT, #TheoryModernPost i.e. #TheoryModernPostConservatism through inferences to #TauntMarxism (and other social conservative boogiemen).
The clip seeks to promote the book: 'Cynical Theories: How Activist Scholarship Made Everything about Race, Gender, and Identity', authored by #IndivAuthorHelenPluckrose and Lindsay.
Seemingly, "Cynical Theories is a melodramatic book. Pluckrose and Lindsay guide the reader through postmodernism's metamorphosis as it transforms into the 'applied postmodernism' of the '80s and '90s--comprising the new fields of postcolonial theory, queer theory, critical race theory, gender studies, feminist studies, disability studies, and fat studies--which eventually gives rise to the most dangerous of all postmodernism's transmutations, the 'reified postmodernism' Pluckrose and Lindsay sometimes refer to as 'Social Justice scholarship.'" https://www.liberalcurrents.com/the-cynical-theorists-behind-cynical-theories/
#IndivPhilosopherJeanFrancoisLyotard, #IndivPhilosopherJacquesDerrida and #IndivPhilosopherMichelFoucault
#IndivScholarRichardDawkins, #IndivAuthorGloriaJeanWatkinsAKABellHooks, #IndivScholarAnthonyGraylingAKAACGrayling
#NarrativeUtopiaWokeLiberal #OrgClassifPPCNChineseCommunistPartyCCP Cultural #PhenomnRevolution #PoliticsCommunism #OtheringDiscriminationRacism #CharacterisationWeakness #TauntGaslighting #IndivAuthorShelbySteele #PowerControlSegregationJimCrowLaws
#PleaBoycott #NewspaperUKTabloidTheSunStevenEdginton:
https://www.youtube.com/watch?v=dE8p-mcFdNg #CatchcryPlatformingDeplatformingNoPlatforming.s
Addendum: seemingly, an effort by #WebsiteNewDiscoursesJamesLindsay to substantiate #PoliticsConservatismSocialSoCon fears / #TheoryAffectiveResponsePanic about theories such as #TheoryCriticalRaceTheoryCRT, #TheoryModernPostConservatism through inferences to #TauntMarxism (and other social conservative boogiemen).
The clip seeks to promote the book: 'Cynical Theories: How Activist Scholarship Made Everything about Race, Gender, and Identity', authored by #IndivAuthorHelenPluckrose and Lindsay.
Seemingly, "Cynical Theories is a melodramatic book. Pluckrose and Lindsay guide the reader through postmodernism's metamorphosis as it transforms into the 'applied postmodernism' of the '80s and '90s--comprising the new fields of postcolonial theory, queer theory, critical race theory, gender studies, feminist studies, disability studies, and fat studies--which eventually gives rise to the most dangerous of all postmodernism's transmutations, the 'reified postmodernism' Pluckrose and Lindsay sometimes refer to as 'Social Justice scholarship.'" https://www.liberalcurrents.com/the-cynical-theorists-behind-cynical-theories/ #IndivPhilosopherJeanFrancoisLyotard, #IndivPhilosopherJacquesDerrida and #IndivPhilosopherMichelFoucault #IndivScholarRichardDawkins, #IndivAuthorGloriaJeanWatkinsAKABellHooks, #IndivScholarAnthonyGraylingAKAACGrayling #NarrativeUtopiaWokeLiberal #OrgClassifPPCNChineseCommunistPartyCCP Cultural #PhenomnRevolution #PoliticsCommunism #OtheringDiscriminationRacism #CharacterisationWeakness #TauntGaslighting #IndivAuthorShelbySteele #PowerControlSegregationJimCrowLaws
#IndivPhilosopherMichelFoucault #TheoryModernPostConservatism #TheoryIndividualismCompetitive #TheoryEssentialismEthical #NarrativeStableMorality #OtheringDiscriminationRacismSystemicInstitutional #PhenomnUnconsciousBiasTraining #PolicyAffirmativeActionDiscriminationPositive #TauntLeftThe #TheoryDystopianism #PhenomnCensorship https://daily.jstor.org/whos-afraid-of-the-big-bad-words/
Magda Stroińska (2002). Language and Totalitarian Regimes https://www.researchgate.net/publication/228224614_Language_and_Totalitarian_Regimes #IndivScholarMagdaStroinska
Context: the logo for the #AdvocacyUKCentreForPolicyStudiesCPS appears as a tessellated backdrop.
Supplementary: #IndivFilmmakerAdamCurtis "Antony Fisher and he invented the first modern think tank back in the 1950s. The Institute for Economic Affairs. It is the template for practically all the think tanks today.
Fisher himself would go on to found another 150 think tanks around the world.
But back in the early 1950s he was an isolated figure who felt completely at odds with the mood of his time. He worked with his friend Major Oliver Smedley..." https://www.bbc.co.uk/blogs/adamcurtis/entries/fdb484c8-99a1-32a3-83be-20108374b985 #IndivBusinesspersonAntonyFisherAGAF #PhenomnPolicymakingPoliticalAdvocacyLobbyingThinkTankPressureGroup #IndivBusinesspersonOliverSmedley #IndivPrivateCitizenLindaWhetstone #TechServiceNetflixRachelWhetstone i.e. https://en.wikipedia.org/wiki/Rachel_Whetstone #NMUSFOXFNCSteveHilton
Addendum: for want of a better place, I am including this #AdvocacyUKLedByDonkeys tweet: https://twitter.com/ByDonkeys/status/1582303415576715265 here, which includes reference to the following: #OrgClassifPPUKConservativesKwasiKwarteng #OrgClassifPPUKConservativesLizTruss #NoREuropeUKLondon55TuftonStreet #IndivJournalistTimMontgomerie #AdvocacyUKTaxPayersAllianceTPAMatthewSinclair #AdvocacyUKTaxPayersAllianceTPAAlexWild #AdvocacyUKGlobalWarmingPolicyFoundation #AdvocacyUKCentreForPolicyStudiesCPSCarolineElsom #AdvocacyUKAdamSmithInstitute #AdvocacyUKInstituteOfEconomicAffairsIEARuthPorter #AdvocacyUKInstituteOfEconomicAffairsIEAJulianJessop #PoliticsCapitalismLaissezFaireFreeMarketFundamentalism
the #AdvocacyUKInstituteOfEconomicAffairsIEAFreeEnterpriseGroup now diverts to the #AdvocacyUKInstituteOfEconomicAffairsIEAFreeMarketForum i.e. https://tobaccotactics.org/wiki/free-enterprise-group/ #2012_BritanniaUnchainedGlobalLessonsForGrowthAndProsperity #AdvocacyUKInstituteOfEconomicAffairsIEAKristianNiemietz
